An App Launch Checklist

The work you put in before you release the app translates to a successful mobile app launch. Make sure to pay attention to your user’s goals and user experience before you dive into the launch process. The pre-launch phase is all about planning for success, because without a plan, you plan to fail (cliché, we know, but it’s true).

You’ll want to design and develop an app that aligns with your user’s needs. Make sure your app is easy to navigate and solves at least one problem for your users, without trying to solve all of their problems at once. UX design should be aesthetically pleasing while user workflows should be streamlined to facilitate the user experience.

Research common UI patterns and incorporate them. Recurring patterns solve common design problems. For example, most people might look for a menu panel on the top or side of their screen to navigate through the app. These UI patterns will make sure your users find your app manageable. Make sure that the actions within your app are consistent throughout different screens in your application. If one screen requires a double tap to ‘like’, then the following screen should follow the same behavior.

UI elements fall into these four categories:

An app overloaded with features distracts users from completing the app’s core objective. This is why you’ll want to focus on your apps’ “sticky” features. These features are the best parts of an app and they are what ultimately drives your user engagement and app popularity. Identifying and focusing on these features is important for your apps’ overall success.

Before launching, you should make sure to test your app for bugs. Test internally and then plan a beta release to help you identify any flaws in your application. All software has bugs, but you need to make sure your users can accomplish their tasks without becoming frustrated. This means more than finding and fixing critical bugs, but also validating usability.

When you beta test, the objective is to have a small subset of users test your app for the first time. Get an unbiased opinion while you watch users uncover flaws in your product and collect valuable feedback from them. You should consider establishing a feedback loop within your app, encourage reviews and feedback, so users can communicate their concerns directly with your team.

Your app launch checklist should also include a clear marketing strategy. Create a plan to ensure your initiatives are executed in a timely manner and that they drive results for your business.To begin, you should research the competition and existing alternatives to the app you are creating. Analyze their performance over time and try to understand if there’s a void that can be filled. This helps you decide which features and strategies you should have and which you should avoid.

Map out a timeline of marketing activities leading up to your mobile app launch. This a great time to think about how your team will leverage blogs, videos, advertising, press releases, events, social media, and a website for your app.

Establishing a presence for your mobile app on your social media sites is crucial to getting your brand recognized. Post previews of your app to help engage your target audience.

You’ll also want to make sure you have any or all of the following items in place before your app launch:

Promote, promote, promote! Right when you release your app, you should follow your outlined PR strategy and execute the marketing initiatives that you came up with in the pre-launch phase. To get as many good reviews as you can from the moment you launch, reach out to your target audience and make sure you’re highlighting the “sticky” features of your app.

As contrary as this seems, you should have an app update almost immediately after your app is released. This will optimize a user’s desire for fast, responsive app experiences.

Don’t just launch your app and hope for the best! Monitor your app’s performance and analyze your user data. Identify trends or patterns in usage, read reviews, ask for feedback and make updates accordingly.

Keep your “What’s New” field relevant so that both your users and potential customers know that you are continuously making improvements and are responsive to their feedback. Engaging with your audience will encourage them to leave reviews, and positive reviews usually means more downloads. Create a positive feedback loop to keep up with changing consumer preferences and maximize the user experience.

Offer your users something to look forward to and update your app often. Try to introduce new features and eliminate any issues that are creating user frustration. Develop a continuous delivery system to help boost your application’s rating.

Once your app is released, it’s in your best interest to identify Key Performance Indicators (KPI’s) to help you make more informed decisions moving forward.

Here are some KPIs you should monitor closely:

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