Digital Marketing. A Journey!

What is Marketing

Marketing can be termed as the teaching process of creating, communicating, delivering, and exchanging which offers value for customers. It is the process of convincing consumers to opt for your product or service over those of their competitors and can be called persuasive communication. It includes creating the product or service, identifying who can purchase it, promoting it, and directing to the correct selling channels.

Actually, marketing lies at the intersection of the business and the customer — the referee of the self-interests of the business and the needs of the buyer. Its a path of success for the organization, irrespective whats its size. There are several types and sub-types of marketing, digital and offline, one should choose which works better for them.

Marketing is the conversation that starts between two people who don’t know each other well. Great conversations lead to the understanding of needs and Trust.

Building Trust is the key essential.

When we meet someone we don’t know them and try to get to know them. I try to understand their requirements and needs. We do not talk about ourselves unless there is a genuine interest from the other person to learn about us as well. But this only comes from true and authentic empathy. We have to actually care about the other person to earn their trust.
This conversation continues as we get to know each other better. And like human relationships, the brands who continue into deeper connections are the ones who seem to care more about the other person than they do about themselves.

1:1 Marketing

1:1 marketing is a strategy that emphasizes having an individualized experience with customers. The personalization of interactions is thought to improve customer loyalty and have a high return on marketing investment.1:1 marketing campaigns can be “a segment of one,” instead of having to segment consumers into a group and send them all the same message, you can drive marketing material that appears unique to the individual.

Create a video that is suited to your customers. Here’s an example:

1:1 marketing isn’t just for the digital world. Coca-Cola managed to create a unique personalized marketing campaign with its “share a coke” campaign with the goal of reaching more millennials.

Know your audience

Knowing your audience is incredibly important. The more you know about your audience, the more powerful your digital marketing efforts will become.

The crux of any good digital marketing campaign is to identify the specific characteristics of your ideal customers, including geographic, demographic, and psychographic variables.

But it’s not enough to know the demographics and location of your prospects. You have to know as much as possible about them, including their:

Also, where do they spend their time? What platforms are they likely to trust more? For that, you need to focus on areas shared below.

Speak directly to a defined audience: If you have a large varied market of customers you often struggle with creating marketing campaigns that speak directly to their audience. Through target marketing, you can eliminate this problem and focus on crafting messages for one specific audience.

Differentiate your brand from competitors: Start focusing on a smaller segment of that audience, you also start to stand out from competitors in your industry. When customers can clearly identify with your brand and your unique selling propositions, they will choose you over a competitor.
Focus on deeper customer loyalty. The ability to stand out from competitors by reaching your customers on a more personal, human level also creates longer-lasting relationships. When customers identify with your brand and feel like you are understanding their specific perspectives and needs, they will likely be more loyal to your brand and continue to do stick with you over a longer period of time.

Authentic Communication: There are many benefits to being authentic. As authentic communication is more trusted and believable. That trust builds up the organization credibility and sows confidence in intentions, which motivates greater engagement and effort
Goodwill leads to cohesiveness in actions and attitudes and improves company’s commitment and retention.

Do Market Segmentation

Instead of trying to reach an entire market, use target marketing to put their energy into connecting with a specific, defined group within that market.

The best target marketing plans start with creating a clear and detailed buyer persona.

Buyer Persona

A buyer persona is a description of a semi-fictional character that represents your ideal customer. It is a detailed summary of the characteristics, qualities, and habits of a person who is in your target audience.

For more understanding, we have gone through a survey on Fitness Regime, by sharing google form

And concluded the buyer persona accordingly, which will direct us in implementing and identifying the customer requirements and needs.

Knowing your ideal audience helps you decide which target markets to focus on. When you deeply know your ideal customer, you can identify ways to segment them into a more defined audience.

When you deeply know your ideal customer, you can segment them into a more defined audience.

Marketing is a very versatile, never-ending process and there is always hit and trial in this process, keep on researching Know yourself. Know the customer. And keep innovating.

Kindly comment and share your valuable feedback for more improvisation.

A Learner!

Namita!

Related posts:

When I first started preparing for technical interviews, I was spending tons of time learning different data structures, algorithms and time complexity. I was able to get a general grasp on different…

Today my brother and nephew came over to help me move furniture. Basically, we turned our one bedroom one bathroom apartment into a two bedroom (no living room) two “bathroom” apartment. I’m so…

Unfortunately we were amber lit for our production, but we only had to get 1 cast agreement and do the safety reports, which allowed us to be green lit the very next day. I believe we are ready to…