7 Reasons Why Content Marketing Is Important! Number 7 Is a Must Read!

Following are the seven reasons and stats why Content Marketing is important for you and your business:

Content Marketing is the best and the most effective way of building brand awareness to the new and targeted audiences at a very low cost. The process of building brand awareness via advertising or PR can prove to be very heavy on a business’s pocket. To be honest, word of mouth type of publicity/marketing is no more valid in this era and Content Marketing is the change that businesses of all sizes need. If done in a correct manner the right content can do wonders by increasing relevant traffic to your website by letting people know about your brand who never knew if your brand ever existed? Through content, one can easily let people know about their products and how unique is their business is and a lot more over time and again.

Video content is preferred more for brand awareness as it helps the user know exactly what are your services and products, the more likely the people know about your business the more likely they are to pay you a visit and avail benefits from your business.

What makes other websites want to link to your website? The answer is simple: “Great Content”. If you are able to create the best content then other websites may want to link their web content with yours. Depending on the site that has linked with your content, you might be able to get huge traffic in a very quick time. The benefits of backlinking are not just limited to this but, backlinking proves to be one of the main criteria which is considered necessary to help your websites rank. If websites with high DA (Domain Authority) score and PA (Page Authority) score links with yours then you can expect a high number of people visiting your website with the help of your links. This in fact also increases your Page Authority.

I completely agree that some content pieces are very time sensitive, as they are outdated quickly and are never meant to prove useful in the future. However, barring a few content pieces the others are evergreen and tend to remain out there for a long time in Google’s Index. Evergreen content continues to bring in traffic for the website from time to time with no or little extra efforts required. Evergreen content is the content, which provides knowledge to the audience and answers their basic query. The extra added benefit of the evergreen text content is that one does not necessarily have to add new content every time, rather he/she can re-post the same content in time.

The type of content here should be authoritative in order for people to actually visit your website on a regular basis. Once your content is good enough for people to believe in you then you have your fan base right there. After that, the more the content you share with your esteemed followers the stronger the bond gets, making you and your marketing strategy unbreakable.

We have kept the best for the last. The most important aspect of Content Marketing is, of course, Lead Generation. After all Digital Marketing is all about generating leads and driving traffic to the customers (Of course, it is much more than that). Businesses always need new leads to generate revenue and to keep the business going on. Content marketing helps your business to be found by the users who are searching for your particular products on the web. People refer your website content before they decide to even buy your products or even avail your services. Using different techniques like giving eBook free download and many other things also lead to an increase in web traffic leading to an increase in sale perhaps.

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