How Techniek Specialist Created a Powerful B2B Experience

eCommerce Website — Hardware

The Dutch mechanical parts distributor needed to harmonize their multiple systems. Magento made B2B easier.

-71% Total order process time

Magento is the perfect B2B solution for us! The possibilities with Magento are unlimited. On top of that, Magento is very flexible and easy to integrate with other applications.

Chris van den Boogert
CEO, TechniekSpecialist

TechniekSpecialist’s upgrade project started in February of 2018. Bluebird Day integrated their SAP system for order process management; PimCore for centralized product information management; and Weaver ESB to enable solid communication between all the company’s applications. The result is a smooth, centralized operation with multiple systems working in harmony. With PimCore, all product details are now automatically synchronized, so TechniekSpecialist employees can enter product details, and add related products for up-selling and cross-selling potential. Updates to PimCore are automatically made in Magento, and across all channels.

All orders are now automatically processed in SAP through an API-connection, which frees up employee time, so staff can focus on helping customers instead of fussing with orders. Bluebird Day also created a ‘quick order page,’ where users can easily order products based on SKUs. Users can even upload a CSV-file containing the products they need. Thanks to the B2B capabilities of Magento Commerce 2, TechniekSpecialist can offer their customers payment on account, service multiple buyers within a single company account, offer price quoting, and customer-specific pricing.

On the user experience side, layered navigation makes products easier to find, while customers can order specific lengths of material for products like steel tubes, and have them cut to size. They can choose their perfect delivery date, and with live stock status and corresponding delivery time, users are always up-to-date with their order. Other user experience improvements include autofill shipping address with zip code and house number, and a live order status on homepage that works even when the user is not logged in. TechniekSpecialist also implemented Lazy Loading to improve mobile performance, Mailchimp for email, and Channable to optimize their product feed for Google Shopping.

Thanks to Magento Commerce 2, TechniekSpecialist created an entire online business ecosystem, with livestock views, fully customizable products, real time customer-specific pricing system, and purchasing on credit. Meanwhile, the UX-friendly up-selling and cross-selling features are helping TechniekSpecialist to increase their Average Order Value, while the lightning-fast checkout reduces cart abandonment, giving TechniekSpecialist an online competitive advantage.

Comparing year-over-year results from January 2018 to January 2019, the new commerce platform and its numerous improvements have helped to increase the conversion rate from 1.96 percent to 2.47 percent. Combined with the increased Average Order Value, the overall results of the upgrade show a tremendous outlook for TechniekSpecialist. At the time of press, the company is currently exploring other Magento-powered investments including extensions for 360-degree photography, lead generation, and performance optimization.

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