Cultivate Relationships

Before we get into today’s post, I want to first say happy birthday to my mom. I won’t mention how old she is today, but let’s just say that she’ll soon be able to collect her maximum social security…

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Common mistakes people make with their investors pitch deck

The most sought-after way to get your investor’s pitch deck right you’ve been looking for, and here it is.

We’re confident that we can run the business well, but how do you start a business without some seed money? That’s where we approach our angels — our investors. (no pun intended)

You are your business:
A lot of content is involved in an investor’s pitch deck: your mission, purpose, concept, etc. They’re all essential, but not as important as the one where you describe you and your team. Many don’t focus on this slide when in reality most investors are emotional fools. They put money, not on the businesses, but people they love, and in this case it is you. So, make sure you pitch yourself in the best way to get those green notes.

A good design makes a big difference:
Inherently, we’re not mind-readers. However, the simple designs and pleasant colors have a soothing effect on the mind. You need to research the product or business and create a theme of colors in a way that would increase engagement. Not just colors but fonts, icons, and white space too make a difference in the presentation.

Crystal clear facts, figures, and market research:
You may need professional here because your pitch has to be the best, easy to understand and error free. People often add long texts to cover all the details, but the whole point of the presentation is to describe your business in brief and say the details out loud.

Every slide is important:
Presenting your idea is similar to narrating an impressive story with timely pauses, right moments and cliffhangers. The flow of a presentation is of immense importance. One redundant slide can throw the entire pitch off, and by extension, your investor.

Be ready for uncomfortable conversations, and many no’s:
In the course of life, we often learn the best lessons the hard way. One valuable lesson to remember is that it’s not easy to get them to shell out money. Like you, they love their hard-earned money. But, lucky for you, they love profits. So they are interested in investing in your business if you can give them what they want — hope for a good profit.

They will ask a lot of questions; each one will get tougher by the minute. All you need to do is — be honest and give the right answers.

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